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The story behind the creation of MUJI room SAKAMOTOYA

2025.08.08

The story behind the creation of MUJI room SAKAMOTOYA ヒーロー画像

MUJI operates a variety of lodging facilities throughout Japan—from urban hotels to renovated old homes in terraced rice fields and entire seaside rentals. Just like its products, each accommodation comes with its own story—its own reason for being. In this article, we feature “MUJI room SAKAMOTOYA,” which opened in March 2025 in Yoshino, Nara Prefecture, and introduce the location, room design, and the thinking behind this project.

Why we built a lodge in Yoshino, Nara

Nara Prefecture holds a special place in MUJI’s history. It is the birthplace of designer Ikko Tanaka, who helped shape MUJI’s brand identity, and it’s also a region where people have lived simple, honest lives for centuries—an ideal MUJI has always pursued. When it was decided that one of the world’s largest MUJI stores would open in Aeon Mall Kashihara, the idea naturally followed: “Let’s create a lodging facility here in Nara and contribute even more to the local area.”

Image 1 MUJI Aeon Mall Kashihara

Faced with the question of where in the wide expanse of Nara, the Yoshino region stood out. It’s home to high-quality cedar and cypress—ideal for interiors—as well as traditional crafts like hand-made washi paper for shoji screens. The town itself has a nostalgic charm, where traditional ways of life are still alive.

Image 2 Yoshino timber, sawn and used as interior material

What truly sealed the decision was our encounter with the ryokan Sakamotoya. Tucked along a scenic path, this inn had been a beloved presence in the community for over 100 years. With its beautiful interiors, sweeping views from the windows, and the warm hospitality of the owner’s family, it was a treasure. Learning that it had closed for various reasons, we were inspired to help bring it back to life.

Image 3 Sakamotoya ryokan before renovation

The thought behind the three guest rooms

Instead of renovating the entire ryokan, MUJI room SAKAMOTOYA focuses on just three of its six rooms—hence the name “MUJI room.” The exterior of the building remains unchanged, as do most of the shared interior spaces. We intentionally preserved many elements rarely seen today, such as early Showa-era glass and tiles.

Image 4 Retro-style staircase and washroom

In the renovated rooms, we made full use of Yoshino’s beautiful wood and hand-made washi paper. Much of the furniture and artwork was crafted by local artisans and creators. MUJI products were then thoughtfully integrated to complement the space. We reused the original ceilings and shelves, and even created room keys from leftover wood scraps—nothing wasted. The result is a one-of-a-kind blend of old and new.

Image 5 Desk, stool, and lamp made from Yoshino wood

Guests will receive MUJI’s food and bath amenities, as well as locally sourced herbal bath sachets. Gentle lighting and aroma diffusers offer a relaxing nighttime atmosphere. This is a lodging experience born from the meeting of Yoshino and MUJI—a truly unique stay.

Image 6 MUJI food amenities

Our vision of a community-based inn

The concept behind MUJI room is a “base to experience local culture.” We hope each facility becomes a meaningful connection point between guests and the surrounding area. For this reason, MUJI staff do not operate MUJI room SAKAMOTOYA. Instead, the inn is run by the Sakamoto family, the original owners. They welcome guests with the same warmth as before, offering local tips and, optionally, meals made with regional ingredients. Originally operating as a dining establishment, delicious food remains one of the inn’s highlights.

Image 7 Owner Mr. Sakamoto, his family, and staff

Guests can also enjoy a variety of exclusive local experiences (3 hours to half-day), such as guided walks, sawmill tours, soba-making, or hand-made washi workshops. All programs include transportation and provide the chance to meet and interact with skilled local artisans.

Explore MUJI room SAKAMOTOYA Experiences

Image 8 Handmade washi paper experience taught directly by a local artisan

Who this stay is for

This is the perfect stay for anyone looking to get away from the noise and enjoy a peaceful time in nature. From the guestroom windows, you can enjoy breathtaking views of Mt. Yoshino in every season—cherry blossoms in spring, fiery leaves in fall, fresh greenery, and even snow. With plenty of local food and sweets to enjoy, this inn is also ideal for those wanting to experience the daily life and rich food culture of Nara. Solo travelers, artists seeking inspiration, or remote workers looking for a quiet retreat are all welcome.

Image 8 Full-bloom cherry blossoms visible from the guest room

We look forward to welcoming you to Mt. Yoshino.

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MUJI room Sakamotoya

MUJI room SAKAMOTOYA

MUJI room SAKAMOTOYAIt is located in Yoshino Town, Nara Prefecture. MUJI has renovated three rooms of the 100-year-old traditional inn “SAKAMOTOYA.”

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